Using Branding To Keep Seasonal Business Busy All Year
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"There’s nothing quite like a man in a kilt in the middle of winter, standing up on a ladder cleaning windows, to get your attention.
That is what Chris Carrier is banking on as he leads the Alberta expansion of Men in Kilts, a franchised window and exterior cleaning service brand. The company plans to grow across Canada and the United States.
“The instant I saw the brand, I was captivated by it,” he says. “It’s just so memorable. I’ve never seen anything like it."